Rooted deep in backcountry ski culture, G3's mission has always been to improve your winter backcountry experience. G3 is one of the few remaining and truly authentic, independent winter backcountry brands.
Based in North Vancouver, BC, Canada, G3 Genuine Guide Gear is an independently owned and operated manufacturer of industry-leading gear for backcountry skiing and snowboarding enthusiasts. Since their first avalanche probe made in 1995 for guides to count on and trust, G3 has remained committed to their roots; designing and producing innovative, durable, and reliable equipment that professionals and mountain enthusiasts can trust.
Now with a successful 20 year history of industry leading innovation and new product development behind them, G3 isn’t resting on its laurels. Their range of users has naturally grown as backcountry bliss intrigues more and more of the mainstream skiing and snowboarding community, but their focus remains the same - albeit a bit more fun.
Constantly seeking improved solutions and new products, G3 engineers are passionate skiers who aren’t interested in making gear that’s only as good as the next market-share driven brand. With backcountry skiers, snowboarders and snow professionals relying on their gear for their safety, performance and ease of travel, they’re constantly challenging themselves to push the boundaries. Now with a full range of skis, splitboards, climbing skins, AT & telemark bindings, and avalanche safety tools, they strive to not only make their gear innovative, durable and reliable, but downright enjoyable and easy to use.
Enjoy and be safe. G3's got your back for both. If there is something from the G3 catalogue that you would like but don't see on our website, give us a call/email and we'll see if we can order it in for you. Too easy!